By Andrea Holwegner, Nutrition Expert & Professional Speaker
Welcome to the latest edition of my new e-newsletter "Bite Me," which you can think of like an A-bomb that will... astonish, agitate, activate & advance you!
Each month I will send you a short reflection to shift your thinking and spark your motivation for wellness change. My message is not only about food, but about LIFE and achieving better balance, energy and health. Enjoy!
Marketing Muscles
Time crunched? Never fear, the food marketers are hear flexing their marketing muscles to sell you the "quick fix." There are about 20,000 new food and beverage products introduced into the market each year. This is of course in addition to the products we already have in the grocery store, many of which are highly processed high-sugar, high-salt, high-fat items. But are all of these convenient "goodies" really what we want?
I recently did a search on the internet to see what would come up when I requested "food marketing journals." There were over 1 million links listed. The field of food marketing is a huge area of study with an intense goal to sell more of their tasty concoctions and compete for brand recognition. You may be surprised to know that by 2001, the world food-industry advertising budget was estimated at $40 billion, a figure greater than the Gross Domestic Product of 70% of the world's nations.1
For every $1 spent by the World Health Organization on trying to improve the nutrition of the world's population, $500 is spent by the food industry on promoting processed foods.2
Want to see just how big the annual advertising budget for top brands of pop, candy, chips and fast food really is? Click here
1 Analysis based on GDP figures for 2002 from the World Bank Statistical Indicator (2003). Broadcasting bad health. Why food marketing to children needs to be controlled A report by the International Association of Consumer Food Organizations for the World Health Organization consultation on a global strategy for diet and health. Text by K Dalmeny, E Hanna, T Lobstein. July 2003.
2 Broadcasting bad health. Why food marketing to children needs to be controlled A report by the International Association of Consumer Food Organizations for the World Health Organization consultation on a global strategy for diet and health. Text by K Dalmeny, E Hanna, T Lobstein. July 2003.
3 Source: Advertising Age. June 24, 2002. Story and French International Journal of Behavioral Nutrition and Physical Activity 2004 1:3 doi:10.1186/1479-5868-1-3. http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=416565
Your Comments Are Welcome!
Do you have a comment about this article? Did something strike a chord with you? What are you now thinking about or doing differently? I would love to hear from you. Email me at info@chocoholicdietitian.com. Thanks!
Other Articles
Check out my CBC News Online articles
· Canadian Eating Habits
· Elevate Your Energy
· Resolve Your Resolutions
· The Magnetic Power of the Scale
· Good Nutrition Scare You?
Check out the Health Stand Nutrition Consulting June e-newsletter article:
· Salt Sensitivity
Andrea Receives an Award for Excellence in Consumer Education
In June 2008 Andrea received a regional award by the Dietitians of Canada: The Speaking of Food & Healthy Living Award for Excellence in Consumer Education. The award was for her work with the 2008 Alberta Winter Games where she developed a program called Nutrition Works! to highlight the importance of nutrition for to almost 2500 developing athletes competing in the Games.
Looking for a Conference Caffeinator?
Whether you're planning a conference keynote, breakout session, corporate event or retreat, Andrea's message creates a buzz that's better than caffeine.
Combining lessons learned from counseling hundreds of clients and insights as the Chocoholic Dietitian, Andrea will show you the recipe for success is learning how to enjoy guilt-free eating and balance ALL foods! Even Chocolate!
In our fast-paced world, healthy eating is becoming harder to achieve. Andrea helps you learn about nutrition at the speed of life! Nourish yourself and your team with bite-sized changes for supersized results.
You can count on her boundless energy, credible expertise & ability to entertain.
For more information contact us by phone at (403) 262-3466 or email:
info@chocoholicdietitian.com.
Brought to you by:
Andrea Holwegner BSc, RD, The Chocoholic Dietitian
Nutrition Expert, Professional Speaker
Look & feel your best everyday!
Website: www.chocoholicdietitian.com
Phone: (403) 262-3466
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