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Kick the Clock, Eat on YOUR Time
Marketing Muscles
Time crunched? Never fear, the food marketers are hear flexing their marketing muscles to sell you the "quick fix." There are about 20,000 new food and beverage products introduced into the market each year. This is of course in addition to the products we already have in the grocery store, many of which are highly processed high-sugar, high-salt, high-fat items. But are all of these convenient "goodies" really what we want?
I recently did a search on the internet to see what would come up when I requested "food marketing journals." There were over 1 million links listed. The field of food marketing is a huge area of study with an intense goal to sell more of their tasty concoctions and compete for brand recognition. You may be surprised to know that by 2001, the world food-industry advertising budget was estimated at $40 billion, a figure greater than the Gross Domestic Product of 70% of the world's nations.1
For every $1 spent by the World Health Organization on trying to improve the nutrition of the world's population, $500 is spent by the food industry on promoting processed foods.2
Want to see just how big the annual advertising budget for top brands of pop, candy, chips and fast food really is? Click here
1 Analysis based on GDP figures for 2002 from the World Bank Statistical Indicator (2003). Broadcasting bad health. Why food marketing to children needs to be controlled A report by the International Association of Consumer Food Organizations for the World Health Organization consultation on a global strategy for diet and health. Text by K Dalmeny, E Hanna, T Lobstein. July 2003.
2 Broadcasting bad health. Why food marketing to children needs to be controlled A report by the International Association of Consumer Food Organizations for the World Health Organization consultation on a global strategy for diet and health. Text by K Dalmeny, E Hanna, T Lobstein. July 2003.
3 Source: Advertising Age. June 24, 2002. Story and French International Journal of Behavioral Nutrition and Physical Activity 2004 1:3 doi:10.1186/1479-5868-1-3. http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=416565